In May 2019, the company launched an independent division dedicated to the creation and rapid development of casual games which plans to launch several new games every year. In January 2019, the company acquired a Vienna-based casual games studio, Super treat. In December 2018, the company took another step in its new diversification strategy with the acquisition of Berlin-based casual games studio, Wooga. In October 2017, Playtika entered the casual games niche with its acquisition of the Israeli-based games studio, Jelly Button. The fund plans to invest in Israeli mobile and Internet digital entertainment and consumer product companies.
This genre uses the central elements of popular casino games but players cannot use real cash within the gameplay, nor can they win real money.Īt January 2018, Playtika set up a $400 million Israel investment fund. Playtika started off in the casino-style genre of "Social Casino Games". Headquartered in Herzliya, Israel, the company has over three thousand employees in offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Los Angeles, Las Vegas, Santa Monica, Sydney, Buenos Aires, Tokyo, Kyiv, Bucharest, Minsk, Dnipro, and Vinnytsia. In July 2016, the company's operations were acquired by a Chinese consortium, valued at 4.4 billion dollars. Antokol remained the CEO of Playtika, and the company remained an independent unit within Caesars. In May 2011, the company was bought by Caesars Entertainment Corporation. The company was founded in 2010 by Robert Antokol and Uri Shahak (son of former Chief of Staff of the Israel Defense Forces and Israeli Minister Amnon Lipkin-Shahak).
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